2026 U.S. Open Concession Prices: A Luxury Experience

At the 2026 U.S. Open, the sticker shock might start long before anyone checks the resale market for a courtside seat.

The real hit comes once you’re inside the Billie Jean King National Tennis Center, where the concession stands read like a luxury tasting menu dressed up as stadium food. Front Office Sports’ Stadium Eats pulled back the curtain on some of the headline items, and they land as hard as a 130 mph serve on your bank account.

Start with the lobster roll: $39.50 for a single serving. Nearby, a French dip sandwich goes for $38, the kind of price that used to belong to a pre-match dinner in Manhattan, not something balanced on a cardboard tray between changeovers.

Then there are the caviar nuggets. Price tag: $100.

They’re the clearest signal yet that the Open is leaning into its role as tennis’ glitziest two-week shop window, a place where the line between fine dining and concession stand keeps getting thinner. You’re not just paying for something to eat; you’re buying into the idea that a snack can be as much a status symbol as a courtside seat or a celebrity sighting in Arthur Ashe.

The drinks menu is following the same script. The tournament has rolled out a new cocktail, the Moët Serve, poured into a custom cup designed to look like a tennis ball can. It’s pure U.S. Open theatre: part drink, part souvenir, instantly Instagram-ready.

One tradition, though, remains untouched. The Honey Deuce, the tournament’s signature cocktail and a fan favorite, is still very much on the menu, melon balls and all. For many regulars, it’s as much a part of the experience as the night sessions and the roars from Ashe.

Not every fan will line up for caviar or champagne, and the organizers know it. Away from the high-end experiments, there’s still plenty of familiar stadium fare scattered around the grounds—burgers, fries, and the kind of quick bites that have fueled generations of day-session marathons.

At this Open, you can still watch the best players in the world with a classic snack in hand. Just don’t be surprised if the person in the next seat is doing it with a $100 box of caviar nuggets.