Moët & Chandon to Headline 2027 Australian Grand Prix

Albert Park will wear a different kind of sparkle in 2027.

Moët & Chandon has been confirmed as the title partner of the 2027 Australian Grand Prix, replacing Qatar Airways and adding another high-end name to a post-COVID carousel of blue-chip sponsors that has already featured Heineken (2022), Rolex (2023-2024) and Louis Vuitton (2025).

This is not a cold corporate deal dropped into a random race. It is a reunion.

From 1985 to 1997, Moët & Chandon was a fixture on the Formula 1 Australian Grand Prix podium, the champagne spray becoming part of the sport’s visual language as the chequered flag fell. The brand later returned to F1 as its official champagne sponsor in 2025, a global agreement that restored the familiar gold label to the sport’s most photographed moments.

Now the partnership tightens again in Melbourne.

A title deal steeped in history

The connection between the Maison and the city runs deeper than the podium. Moët & Chandon first shipped to Melbourne in 1888 for the city’s Centennial Exhibition, anchoring a relationship the company still leans on today.

Moët & Chandon president and CEO Sibylle Scherer underlined that bond, describing Melbourne as holding “a special place in Moët & Chandon’s story” and highlighting Australia as one of the world’s major Champagne markets. In her words, putting the brand’s name on the Australian Grand Prix gives the title sponsorship a reach that “extends across the Asia-Pacific region” and makes “being there” a meaningful celebration of a key market and a wider Formula 1 community.

For the Australian Grand Prix Corporation, it is about more than a logo on the event name.

CEO Travis Auld hailed Moët & Chandon as “synonymous with excellence, celebration and unforgettable moments,” casting the brand as an ideal fit for a race that sells itself as a global showpiece. He set the ambition plainly: working with Moët & Chandon as the 2027 title partner to “set a new benchmark for luxury sporting experiences for fans at the Albert Park Grand Prix Circuit.”

A luxury arms race in Albert Park

Since COVID-19, the Australian Grand Prix has become a showcase for rotating premium partners. Heineken brought its global sports marketing muscle in 2022, Rolex added its timekeeping prestige across 2023-2024, and Louis Vuitton is set to drape 2025 in fashion-house glamour.

Moët & Chandon’s arrival as title partner in 2027 continues that escalation. It also sharpens the race’s positioning as one of Formula 1’s most polished, hospitality-driven stops, a weekend where the off-track experience is almost as curated as the action on track.

The 2027 Australian Grand Prix will run from April 1-4 as the third round of the Formula 1 season. By then, the sight of Moët & Chandon branding around Albert Park and on the podium will feel less like a new deal and more like something restored — a familiar fizz returning to a race that has long traded on spectacle.